This research project provides insight to guide the business strategy and planning for a user-centered product in the growing marketplace of in-home care for elders.

Bird CRM email users need a way to buy and manage dedicated IP addresses for their email marketing. This means the Email Channel settings in the app needs updates.

Designing an app for travelling history buffs. Taking a photo of nearby landmarks results in an overlay with historic information so people can enjoy their surroundings in real-time.

To use Campaign Analytics, users have to associate marketing assets with a Campaign. But they often don’t without being prompted. I did moderated testing to explore the usability of Campaigns in HubSpot.

In this essay, I applied what I learned in my Human Factors and the UX class about mental models, cognitive and perceptual processing systems, and how a user and their environment can affect the user’s experience. I chose to evaluate HubSpot’s marketing software. As I was an Onboarding Specialist at HubSpot at the time, I was able to call out elements that I often saw my customers struggle with, and analyzed them in the context of UX.